We all know game developers love to announce big numbers. A million of this, ten million of that, forty million of the other. No thanks, says THQ
-- our Warhammer 40K
MMO will be just fine without all that.
The Warhammer 40k
team is small and very experienced, so they have the advantage of skipping a lot of expensive trial-and-error, moving straight to building the game right.
In a recent conference call
, THQ's CEO Brian Farrell
pointed to the relatively low investment cost of the Warhammer 40k
MMO as the reason that they don't need to aim for huge numbers: "We don't need the kind of subscriber levels that people throw around, like a million subscribers, to make a lot of money on this title. If we get anywhere near that level, we'll be making a lot of money."
Given the enthusiasm shown by fans of the title, they just might hit those numbers anyway.