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Posted: May 5th 2010 3:02PM (Unverified) said

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Even beyond this Community Management is a role no longer unique to gaming. I run the community for an open API. I'm from the gaming world, so I know both worlds.

I'd say outside of the gaming world Community Managers mostly get pidgenholed into 'social media' type things and away from actual supporting the community. The thing that everyone needs to get away from is just plain assumptions.

A company might hire a community manager simply to run a forum, no joke. Others think all you do is Twitter, Facebook and 'next big social media plaform'. Other all they do is local 'go have a drink with clients' type stuff. For some is more marketing, others more communication.

When people try to generalize it AND over-complicate it, I get really upset. :-)

Posted: May 5th 2010 4:19PM Malgayne said

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I mention this in some detail on Alpha-Build.net (the post is at http://alpha-build.net/2010/05/05/the-evolution-of-the-community-manager/), but one of the interesting things I noticed is this: A lot of what community managers were doing, even way back in the day, are things that fansites were doing first. A community manager's role has always been to take the ideas and the behavior of the game's fans and present it to the rest of the studio in a way that makes sense. Community management itself is a discipline that began with fans and was adopted by studios.

Considering the MMO industry's dependence on its fans for long-term revenue generation, it's no surprise that MMOs picked up on these concepts first—but community management is about the FANS, first and foremost. :)

Posted: May 6th 2010 12:32AM (Unverified) said

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Fans, customers, developers, etc etc etc

"but community management is about the FANS, first and foremost."

Yep. Best tl;dr for a job ever?
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Posted: May 6th 2010 3:07PM Malgayne said

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Damn right.

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