The crew over at Perfect World Entertainment have been hard at work localizing their upcoming action MMO, Battle of the Immortals. But as we find out from their Product Manager, Jonathan Belliss, this isn't just a question of localizing the story or converting the in-game text over from the original language to English -- the ramifications are far further-reaching.
In their most recent video developer update, we're not only treated to some in-game eye-candy, but Belliss informs us that the team at PWE has been really doing their homework on the differences between Eastern and Western gamers and what they enjoy in their games. One of the major things many were wondering about is how the cash shop will be utilized. In China, players expect a "pay for power" model, which Belliss clearly states that they know Western players "absolutely hate." As such, they've put in a lot of time doing a massive overhaul of the game, placing the power upgrades in as drops, and instead gearing the cash shop towards "convenience" -- something much more palatable to the Western gamer.
Add to that, we've now gotten word that the plans are to start up the Battle of the Immortals closed beta on April 14th for players to get a chance to start testing these new gameplay changes. So if you've been curious about getting your hands on this beautifully-detailed upcoming Diablo-esque action MMO, then you'll want to be sure to head over to the Perfect World Entertainment site and get signed up. If you're curious about everything Belliss had to say in the recent developer update, we've embedded that video behind the break for you to check out. We'll also be talking with Jon Belliss and Jason Varden from PWE on an upcoming edition of Massively Speaking, so you'll undoubtedly be hearing more about this game soon!