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Reader Comments (41)

Posted: Mar 31st 2010 7:22PM toychristopher said

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"capture great potential and opportunity"

*shudder*

Posted: Mar 31st 2010 8:17PM eyeball2452 said

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Is anyone really surprised? Now we know why the guys at IW got kicked to the curb. I'm guessing the guys at Blizzard accepted their fate.

In any event, games always deteriorate as publisher's get more involved. We've seen EA destroy a number of awesome development houses and it looks like Activision is on the way to doing the same. GH and Tony Hawk are shadows of their former selves. Call of Duty is on the way down and I would expect WoW to continue it's decline.

I wonder how long Bioware can hold out, especially now that they have a hard deadline of delivering TOR next spring.

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Posted: Mar 31st 2010 8:16PM (Unverified) said

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What he emoted.

Ugh.
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Posted: Apr 5th 2010 2:21PM (Unverified) said

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Key word "capture", implied his quarry does not want to be exploited.

"Potential and opportunity" to quickly and deliberately sell out for a quick penny rather than continue to nurture an organization capable of many hundreds of millions of dollars. Actions speak louder, and we've heard this story. I can't see how anyone can believe this is a good thing.

Quality and quantity are wholly unrelated in the minds of the greedy, because quantity returns "more" NOW. This is the result of a mindset that expects instant gratification and cannot set (yet alone realize) long term goals.

More sad news.
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Posted: Mar 31st 2010 8:46PM ChromeBallz said

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I know this sounds horrible, but can't this Kotick guy just be hit by a truck or something? Or something similar?

I can't really think of anything positive that he contributes to any community. Getting rid of him alltogether literally makes the world a better place.

Posted: Mar 31st 2010 8:56PM BubleFett said

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I hope Morhaime and Pardo give Kocktic a lesson he will never forget.

Posted: Mar 31st 2010 8:57PM Deschain said

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early April fools...

Posted: Mar 31st 2010 9:29PM (Unverified) said

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I think im guna be sick....

Posted: Mar 31st 2010 9:46PM (Unverified) said

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Gotta love those tab abbreviations...

What's really going on at Activision Blizzard.

http://img94.imageshack.us/img94/1459/actiblizz.png

Posted: Mar 31st 2010 10:04PM ed511df3 said

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So, instead of Morhaime being roughtly equal, but separate from Kotick, Kotick will be, no doubt about it, Mike's boss? Maybe I'm not understanding how the merger worked before, but I felt like that Blizzard would be able to separate at any time if any dickery started up. Now... when is security going to be sent to Mike's office?

As the old saying goes, I've got a bad feeling about this.

Posted: Apr 1st 2010 12:17AM (Unverified) said

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If Kotick fucks with Blizzard though, I wouldn't be surprised at all to see him get burned.
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Posted: Apr 1st 2010 1:39AM (Unverified) said

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@Aisriyth

By "burned" you mean "let go with a multi-million dollar golden parachute"?

This is the problem with modern corporate leadership. If they fuck up they get kicked out with more money than they average person would need for the rest of their lives. What do they care if they destroy their parent company? The modern corporate system is set up to encourage that kind of psychopathy.
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Posted: Apr 1st 2010 8:58PM nopunin10did said

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If you read the article, however, it seems that Morhaim already had to report to Activision, and he wasn't equal with Kotick. I would venture to guess that this restructuring has a lot more to do with the Activision brands like CoD, Guitar Hero, and Tony Hawk than it does with Blizzard.

If the corporate execs of Activision wanted to screw with Blizzard's business model, they've had that opportunity ever since the merger/acquisition. I seriously doubt that this restructuring will mean much.

If anything, it means that the Chief Operating Officer will act as a buffer between Blizzard and Kotick.
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Posted: Apr 2nd 2010 1:19PM DevilSei said

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Ohne, the restructuring was meant for the whole company. Its easiest to target the main franchises that fall under Activision's side, but remember, a report has come out that WoW's numbers have stagnated around 11.5mill, which was its peak at late 2008.

The obvious answer is yes, its targeted towards the drowning-in-their-own-diarrhea Tony Hawk Games, the unoriginal Guitar Hero games, and the countless movie/franchise tie-in games. Yet, they have also marked WoW as a risk factor now because of the stagnation. This is Kotick's way of pushing himself into the Blizzard group.

Anyone that actually believed he and activision would stay out of Blizzard's space had to of been struck deaf, blind, mute and dumb when they typed or said it. The "Blizzard" store, the rush job content patches (and lack of testing for major fights *coughLichKing+Bomb=PWNcough*), were all a result of Activision.
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Posted: Mar 31st 2010 10:22PM Tovrin said

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DOOM! DOOM, I SAY!!!

Posted: Apr 2nd 2010 12:55AM (Unverified) said

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Well from the actual article it seems that blizzard is still its own entity but I do see a shift from a equal partnership to Activision holding most of the cards in this game. I will literally boycott any Activision title if they stick it to Blizzard in anyway shape or form.

Posted: Apr 1st 2010 2:24AM wjowski said

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This has to be an April fool's joke. Activision couldn't possibly be stupid enough to fuck around with their cash cow like this.

Posted: Apr 1st 2010 9:26AM (Unverified) said

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I thought Vivendi, the company that originally owned Blizzard -- before the merger -- was the 51% stake holder in the new ActivisionBlizzard company.

Since SCII and Diablo III had the bulk of their development done as a Acti/Blizz product I'll reserve judgment for after those games - Though I thoroughly enjoyed WoTLK.

Posted: Apr 1st 2010 11:16AM (Unverified) said

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We all knew this type of thing was coming the day that Activision acquired Blizzard. I just hope that Diablo 3 makes it out before it's ruined by the corporate stink that is Activision.

I have no hope for future Blizzard projects.

Posted: Apr 1st 2010 8:51PM (Unverified) said

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Activision/Kotick is the new SoE, mark my words.

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