"WoW-killer" is a cliched term these days, and many MMO fans continue to keep a weather eye out for the game that will take down the juggernaut of the gaming world.
No thanks, say the developers behind Warhammer 40k. Brian Farrell is the CEO and President of THQ, the company behind Warhammer 40k, and he has no desire to go after that title. "What we love about the Warhammer 40K MMO is that it's different in that it's a sci-fi, futuristic-based world. We're not competing directly in the orcs and elves fantasy environment that World of Warcraft is in. We can differentiate ourselves."
Farrell feels that there is plenty of room for more than one great title, particularly since the game is a completely different type of MMO. In addition to addressing the WoW question, Farrell also offered up some interesting information regarding the pricing structure for Warhammer 40k, indicating that it will vary depending on what part of the world you are playing in.
Warhammer40k will be revealed fully at E3 this June, but for now you can take a look at more of what Farrell had to say recently over at IGN.
Reader Comments (32)
Posted: Mar 3rd 2010 6:26PM (Unverified) said
I'd go for Imperial (Guard and Marines), Orks and Eldar. This lines it up for a nice 3 realm fight DAOC style, while leaving some variety in the mobs with Chaos, Tyranids, Necrons and maybe some Dark Eldar!
Unfortunately no Squats.
Reply
Unfortunately no Squats.
Posted: Mar 3rd 2010 6:01PM (Unverified) said
As long as they have Imperial Guard I'll play.
Can't be doing with any ponsey Eldar or OP Space Marines.
FOR THE EMPEROR!
Can't be doing with any ponsey Eldar or OP Space Marines.
FOR THE EMPEROR!
Posted: Mar 3rd 2010 6:22PM karnisov said
i'd say being different in setting is a minor way to distinguish yourself as an mmo. you need differences in actual game mechanics to really make yourself stand out.
Posted: Mar 4th 2010 8:16AM Loki1 said
Agreed, and i hope they do away with babysitting quests that give no challenge.
Since WoW players never have to think about what to do ONCE. You can do a form of missions, a form of gear-system, a form of story, a form of level-system.
But do NOT babysit players, let THEM decide what to do and how to solve problems.
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Since WoW players never have to think about what to do ONCE. You can do a form of missions, a form of gear-system, a form of story, a form of level-system.
But do NOT babysit players, let THEM decide what to do and how to solve problems.
Posted: Mar 3rd 2010 6:45PM Gaugamela said
And here i was so excited that an MMO would FINNALY offer time based sessions as a payment option in the West and when you read the interview it is pretty clear that the time based sessions will only be available in Asia...
Why is that?? Why isn't there a decent MMO in the West offering time-based sessions as a payment option?
Why do we have to choose between monthly subscriptions (that some people won't pay because a month is a long time and sometimes you will cancel because you have a busy month) or free to play games that try to rip off the biggest amount of cash by gimping the gameplay and force you to use the item shop??
Why can't i pay for one hour sessions? There's a load of free to play players that are stuck playing in that type of MMOs because they won't pay for a month if they don't know if they are going to be able to play during that month. Why not offer smaller sub options?
Why is that?? Why isn't there a decent MMO in the West offering time-based sessions as a payment option?
Why do we have to choose between monthly subscriptions (that some people won't pay because a month is a long time and sometimes you will cancel because you have a busy month) or free to play games that try to rip off the biggest amount of cash by gimping the gameplay and force you to use the item shop??
Why can't i pay for one hour sessions? There's a load of free to play players that are stuck playing in that type of MMOs because they won't pay for a month if they don't know if they are going to be able to play during that month. Why not offer smaller sub options?
Posted: Mar 9th 2010 1:42PM TheChavez said
The answer to "Why can't I pay by the hour when they can in the Asian market?" is a very simple one, and honestly, one I'm surprised that people don't figure out on their own.
Money.
In the West, people are willing to pay a term-based subscription fee because they game at home. They walk into their office (or wherever), flip on their PC or Xbox and game away. No fuss, no muss. In general, it's what westerners like (you being an exception of course) and it makes a great business model. MMO's like WoW make their money in this type of system by having people (like my wife for instance) pay the monthly fee and log in maybe 1-2 hours a week. Basically for 8 hours of play a month they're paying $2 an hour (roughly).
In the Asian market, games are played in privately owned and operated facilities where people game by paying per unit time to not only the MMO, but the game center itself. Also, in Asia, games are very much a ubiquitous thing and not associated with the "nerd" stigma they are in the west. So let's take that 2$ per hour price tag and knock it down to say 50c. If the average player games for 32 hours a month, they're making just as much off that guy in Asia as they are off my wife. I think you're probably getting the point about the cultural and social differences, though and how they figure into MMO business plans & pricing models.
TLDR: Why would they give us the option to pay them less when they're making money hand over fist by "forcing" us to us the already existing pricing structure?
Reply
Money.
In the West, people are willing to pay a term-based subscription fee because they game at home. They walk into their office (or wherever), flip on their PC or Xbox and game away. No fuss, no muss. In general, it's what westerners like (you being an exception of course) and it makes a great business model. MMO's like WoW make their money in this type of system by having people (like my wife for instance) pay the monthly fee and log in maybe 1-2 hours a week. Basically for 8 hours of play a month they're paying $2 an hour (roughly).
In the Asian market, games are played in privately owned and operated facilities where people game by paying per unit time to not only the MMO, but the game center itself. Also, in Asia, games are very much a ubiquitous thing and not associated with the "nerd" stigma they are in the west. So let's take that 2$ per hour price tag and knock it down to say 50c. If the average player games for 32 hours a month, they're making just as much off that guy in Asia as they are off my wife. I think you're probably getting the point about the cultural and social differences, though and how they figure into MMO business plans & pricing models.
TLDR: Why would they give us the option to pay them less when they're making money hand over fist by "forcing" us to us the already existing pricing structure?
Posted: Mar 3rd 2010 8:15PM (Unverified) said
I will reserve my opinion for such a time when there is enough information to have an opinion of.
Posted: Mar 3rd 2010 9:44PM (Unverified) said
I must be getting old...I know THQ as the company that got the best IPs in (original) GameBoy games but had the crappiest game play. Ren and Stimpy anyone?
Posted: Mar 4th 2010 7:39AM SkuzBukit said
THQ are also putting out a Space Marine console game so there will be a lot of WH40K publicity going on around the time the MMO gets "revealed".
It will be interesting to see how the MMO is structured.
It will be interesting to see how the MMO is structured.
Posted: Mar 4th 2010 11:34AM TheJackman said
"What we love about the Warhammer 40K MMO is that it's different in that it's a sci-fi, futuristic-based world. We're not competing directly in the orcs and elves fantasy environment that World of Warcraft is in. We can differentiate ourselves."
So wrong its not about the theme of the game! Its about the fact that most people not got a huge gaming budget and can like Scifi and fantasy most people that play Warcraft also play Starcraft what is pretty much Warhammer 40k in a way. But they can not pay for 2 mmos a month and choose the best. And they likey will go with Starcraft 2 thanks to the great Battle.net 2.0 they will be able to still chat with there WoW friends and see who is online and so on. Starcraft 2 is not a mmo but Battle.net make it play like one... you can invite your WoW friends to come in and do some Starcraft together and so on. And unlike WoW Starcraft will not cost 15 bucks a month and does allow micro transfers for new map packs mods and so on... with the new shopping channel.
I personal think they will competing directly!
So wrong its not about the theme of the game! Its about the fact that most people not got a huge gaming budget and can like Scifi and fantasy most people that play Warcraft also play Starcraft what is pretty much Warhammer 40k in a way. But they can not pay for 2 mmos a month and choose the best. And they likey will go with Starcraft 2 thanks to the great Battle.net 2.0 they will be able to still chat with there WoW friends and see who is online and so on. Starcraft 2 is not a mmo but Battle.net make it play like one... you can invite your WoW friends to come in and do some Starcraft together and so on. And unlike WoW Starcraft will not cost 15 bucks a month and does allow micro transfers for new map packs mods and so on... with the new shopping channel.
I personal think they will competing directly!
Posted: Mar 5th 2010 6:41AM (Unverified) said
Is it different from wow because it's different? Or just because it's sci-fi?
It often feels like all these MMOs are just slight tweaks or re-skins of existing MMOs. What's needed is for someone to break the mould and come out with an MMO that actually does MANY THINGS different - rather than just being WoW in space, or WoW with big battles, or WoW with a different pricing structure.
It often feels like all these MMOs are just slight tweaks or re-skins of existing MMOs. What's needed is for someone to break the mould and come out with an MMO that actually does MANY THINGS different - rather than just being WoW in space, or WoW with big battles, or WoW with a different pricing structure.







