Sounds like a reasonable plan.

Some users may be "fed up" of Linden Lab, but many others trust Linden Lab much more than any other private land renters.

Also, some users have a lot of "imagination" and create by themselves their own house and furniture - I'm one of them. But many others don't, and their needs are way different than creators' and power-users' ones: an offer based on nice-looking and safe (if boring and feature-limited) places makes sense for them.