In a news story that we're sure will surprise precisely nobody at all, The9
-- China's previous operator for World of Warcraft
-- has reported a serious decline in profits for this last quarter. Since last year when The9 still had World of Warcraft
in its stable of games to now, they have seen a staggering 94% drop in revenue. Since the split became final in June of this year
, there was also a 91% drop between last quarter and this one. Between The9's lawsuit against Blizzard for (among other things) software copyright infringement
and selling nearly 15% of its shares to Activision Blizzard competitor, EA
, The9 has pretty well ensured that there's never going to be any kissing-and-making-up over this whole mess.
Still, not everything is completely negative for The9. In the on-again-off-again World of Warcraft
presence in the Chinese market altogether, owing to the squabble between The Ministry of Culture and the General Administration of the Press and Publication (GAPP)
, they've seen an increase in players from when they initially lost World of Warcraft
. According to reports, the increase -- a modest bump from 3.2 to 3.4 million players -- is owing largely to a new update to Soul of the Ultimate Nation
, as well as their other games Sword of the New World
, FIFA Online
, and Atlantica Online
. Now, so long as more of their shareholders don't wind up suing them for making misleading statements about their connection with Blizzard
, things might just start looking up for this former major player in the Chinese MMO market.