Here's my quote on his page I made the other day:



I think well written lore, as in it fits with the world or story, really helps suspension-of-disbelief.

In one movie we say “OMG he’s FLYING, psssh, /done”, while in another we’re like, “Yeah okay I can dig it”. In this way it helps establish parameters for writers.

suspension of disbelief and many other factors of story writing and reading, are, you could say, almost subconscious. It’s hard to take that fact, for what it is, and apply that to any realm of a persons intelligence one way or the other, as it’s a human condition.

We all do it. We watch movies, and simply by into the fact that the guy can fly. We don’t hypothesize why compared to the rest of the story(well some of us do).

Also in this respect, if you start to theorize about it, where does the game end and the lore begin? Because really if I took WoW and took out the name of NPC’s and the name of the spells, and everything else, you’d be left with what? Would the game be as enjoyable to the world in large?

I think a lot of players, who may not even know how to voice their opinion, would want just enough lore to mesh everything together enough to suspend their disbelief regardless of what they choose to do in an MMORPG, while to anywhere from slightly above that sense of lore to near infinite amounts above that other players want more lore or story.
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I think you can draw some lines because we're no longer dealing with MUDs, we're dealing with fully produced graphical games and the psychology behind it doesn't distinguish a difference, in my opinion.