whoops, forgot my point.

it's context that is important in the sense that the article argues. People don't want to fight trapezoids for no good reason. If that trapezoid represents something that you want to kill, like another player or a monster or something then people will. You don't need volumes of this person having done that thing.

Dragon Age is a good example of this. We don't actually start learning the lore until after the setting is established. Many people didn't read or even find a lot of the lore pickups. Killing an Archdemon is a pretty good way to motivate, though, and the ability to choose some noble (or really awful) paths is also a draw. If lore facilitates the creation of this context, then it is important to its creation. For the consumer, that's us, it's not necessarily important to the consumption.