Yipes, I musta missed this launch announcement...this thing is ready to go?

NDA was lifted I'm assuming? I need to read up on this one. I haven't seen any feedback at all on this.

Talk about getting lost in the crowd. Is there anything that makes this game stand out from its peers?

You know what wouldn't kill a small dev house like this one? If they abosutely HAVE to make a game that looks styled after WoW, at least make it a SciFi game. That would probably go over pretty well. Do something like Rifts, Robotech or Serenity or dozens of other ideas...make something up for Petes sake...use some imagination...

Blah blah blah....

It's recycled fantasy that's done over and over that is murdering this genre. "Cool another nondescript fantasy MMO that more then likely won't work right at launch!"
That's why this genre is the laughing stock of the gamer community.