2010 is going to be a tough year for the gaming market as a whole. The MMO market is saturated. We're at the end of the "gaming gold rush". This cycle repeats itself over and over again regardless of medium. A company has a hit in a medium, all the other companies rush in to get their slice of the pie, effectively choking each other to death. This model has played out starting in the 70s with tactical "war/board" games, traditional RPGs in the 80s, collectable card games and computer games in the 90s, MMOs in the new millennium. The strong will survive. But WAR has already demonstrated that it's not strong. However, EVE is an example of the exception.