If people actually go for this, then say good-bye to fun vanity pets being drops. Save for possibly the holiday pets, all desired non-combat pets will just be part of the in-game store.

And I agree, $10 is an insane price for a single microtransaction item. Just wait though, like giving a junky his first hit, tons of WoW fans will buy it because, "heck, it's only $10." Then Blizzard will know it's open season on MTs.

The part folks seem to be missing is that it appears this was done for the Make-A-Wish foundation.

The Make-A-Wish foundation, while a very worthy cause, is simply marketing window dressing on this. A window dressing that appears to be working.

Of the two pets up for sale, only one of them applies to the charity. Of that one, it's only 50% of the proceeds. Additionally, it's only for a limited time. If the true intent of this was to assist a charity then it would be both pets and a larger percentage (if not 100%) of the money.

However, I'm sure Blizzard will be happy to know that their marketing ploy is working.

In the US you can claim donations to non-profits to help offset your tax liabilities. Does Blizzard get to claim the donation on their taxes?

Anyhow I'm not playing WOW currently, so I've just made a $10 donation to Make-a-Wish instead of the stupid pet. This way I get to claim it on my taxes not Blizzards.

I used to think the price was too high too.

Then I remembered that Champions pets were about $1 each, considerably cheaper, BUT you only get them on one character.

In that light, $10 for a pet you get on all your current and future characters forever seems like a pretty fair deal to me.