| Mail |
You might also like: WoW Insider, Joystiq, and more

Reader Comments (4)

Posted: Oct 29th 2009 4:18PM Halldorr said

  • 2 hearts
  • Report
I don't know aurickle, I think 250,000 would be a very solid number for an MMO. WoW is, of course strictly in my opinion, an anomaly. I'll have to hunt down where I saw it but I was pretty sure I read that most MMOs can live happily on 100,000-250,000 subscribers. Again, strictly opinion, but I think the comic book/super hero genre is also very niche.
Reply

Posted: Oct 29th 2009 4:38PM charlieromeobravo said

  • 2 hearts
  • Report
Yeah, I think that a lot of companies would be happy with 250K players. If you take WOW out of the equation, a couple hundred thousand players would be a very populous MMO. I'm pretty sure that CoH doesn't have that many players (had it ever?) but it's still chugging along and making tidy money by all accounts. You have to define successful I guess. If you have ~150K players, they're loyal, they enjoy the game, you can keep adding features and still turn a decent profit I think that would be a very successful MMO.
Reply

Posted: Oct 29th 2009 5:38PM aurickle said

  • 2 hearts
  • Report
Broken Bottle, CoH actually hit 300,000 a couple months after launch, and were thrilled. (This was before WoW came out, and the 300K mark was considered "hit" status.) The game continued to grow over the following year, eventually topping out at over 700,000 subscribers before WoW came out.

In other words, the game started strong and grew for quite some time.

By comparison, CO peaked early and has been losing subs ever since. It's closer to a Vanguard or an WAR than another CoX. Of course, Vanguard has steadily gotten better since its rocky start, but it never recovered due to the combination of bad aftertaste in people's mouths and stiff competition in the marketplace. WAR is in a similar situation. In fact, if anything its parallels with CO are quite strong. WAR has been considered by many to be a WoW rip-off, while CO has been considered by many to be a CoX rip-off. WAR and CO both had very successful launches, followed by attrition due to lack of endgame content and other issues. WAR and CO both offer some new things, but none of it was spectacular enough to engage the majority of players long-term.

One other factor to consider is Cryptic's upcoming release of STO. Yes, it's a totally different genre. However, both CO and STO are similar in that they appeal to a demographic that's had enough with elves and orcs. :) What's more, Cryptic has to a certain extent set CO up for hard times by how they're piggy-backing STO onto CO with programs like the 6-month and lifetime sub beta guarantees. Put another way, they have deliberately cannibalized CO's player base to promote STO. That will reasonably be expected to have an impact on CO in the long run.

Please understand that this is not saying CO is a flop. WAR continues to do well with subscriber numbers that are similar to what we're guessing CO is at. But it also shows that CO has a long phase of slow growth ahead of it. However, with the upcoming launches of two other super hero games as well as the rejuvenation of the genre's grandpappy, the question is whether these modest numbers are going to be enough for CO to remain genuinely viable. Or will it end up following the course of Matrix Online? Or even Vanguard, for that matter?

Reply

Posted: Oct 29th 2009 11:59PM (Unverified) said

  • 2 hearts
  • Report
Its ok but Aion had those kind of numbers from Korea alone when it came out in its first month. Now that its semi international (and in all fairness a year later) it has over 6million active subscribers and growing. I think Aion is ok but not my thing. With that said I dont think Champions will ever be hitting those kinds of numbers.
Reply

Massively Speaking Podcast

Massively Speaking Episode 185: Bree-to-play

Latest episode: Tuesday, February 7th, 2012

Engadget

Joystiq

WoW

TUAW