Aion is easily one of the biggest MMOs of the year, so when a new North American community manager took over recently we decided it was the perfect time for an interview with the new team member, Andrew Beegle -- known as Tamat to community members.
We asked Tamat about new methods of community interaction, the hotly anticipated experience boost patch and even some personal questions about our new community manager. You can never really know enough about the person serving as the conduit to your main MMO -- at least that's what we tell them!
Massively: What steps will the team be making towards improving the channel between developer and player?
Andrew "Tamat" Beegle: While the Aion team already interacts with the community utilizing a number of tools (forums, event presence, official Web site, facebook and twitter), there are always ways to enhance and improve communication between a game development team and its players. In this regard, we've been making giant steps forward. We've started a weekly Eye on Community series where we answer questions that we receive from the community and highlight activities going on at Aion fansites. Another way we're working to enhance communication is with our monthly address to the community that speaks to the driving current concerns of the community. With those in mind, we're also working diligently to build the official website and forums to deliver exactly what players want.
These are examples of a few ways we plan to drive the overall communication. However, one of our secondary goals right now is making sure we communicate that we're receptive to the feedback that we've been receiving from the community.
But communication is not all about addressing serious issues. Stay tuned, as we have quite a few fun ideas planned that our players will want to look out for.
Can players expect the experience boost patch any time soon?
Tamat: Definitely. We've taken a good look at the current quest reward experience, and we should be increasing the amount of experience rewarded for a high percentage of the existing quests in our next update. Additionally, we've been reevaluating the experience rewards characters gain for individual kills. Ultimately, we want to make sure that each individual experience boost is in the best interest of the game, and as you can probably imagine, that takes time to properly evaluate.
What's your biggest priority coming into the position of North American community manager?
Tamat: The need to enhance the communication between the Aion team and the community. Thankfully, the entire NCsoft West team is committed to improving community relations, so there is a lot of opportunity to do just that.
How much control does the North American/European team have over the evolution of the game?
Tamat: The west plays a vital role in the overall success of Aion. All branches of the Aion team contribute ideas and information to each other for consideration. We evaluate each territory's individual needs and priorities, and then we plan accordingly.
That is a large and ambitious task with a game of this scope and size. Though it may not always seem immediately evident from the outside, we're in constant communication with the studio in Korea. Many of the changes implemented during the last year have been a direct result of that communication. That same influence has resulted in many of the future enhancements that we haven't announced yet.
Reader Comments (1)
Posted: Nov 16th 2009 9:27PM (Unverified) said
My comment is made regarding the answer to the question "What steps will the team be making towards improving the channel between developer and player?"
Unfortunately, the forums, website and such are merely channels of communication which have now been shown to be useless if one side does not acknowledge the concerns of the other. They're just vehicles, and vehicles are meant to be driven.
A look at the comments in the aiononline websites for the current actions of the community managers makes one wonder if they actually have bosses who can take a look at how much their community managers are failing at communicating with their player base. In essence, my opinion is that they are failing the community.
There is no confirmation or hint that they are listening or even acknowledging the requests of their customers. I do not speak about fulfilling the requests, but at least acknowledging them.
They market the product and that is it and it is unfortunate but I doubt it would even work to get fresh players because one look at the customer replies is enough to show that if they do make the mistake of paying for the game, they will just find out that the community managers will just ignore the community.
They are doing just enough to keep their job to promote the game. Which, in this way, they are failing anyway since the players answer back with the truth in their comments.
I say this not merely just to speak negatively about the community managers' way of handling things but instead said in the hope that by speaking out my opinions, someone higher than them might take notice and possibly tell them to shape up.
Unfortunately, the forums, website and such are merely channels of communication which have now been shown to be useless if one side does not acknowledge the concerns of the other. They're just vehicles, and vehicles are meant to be driven.
A look at the comments in the aiononline websites for the current actions of the community managers makes one wonder if they actually have bosses who can take a look at how much their community managers are failing at communicating with their player base. In essence, my opinion is that they are failing the community.
There is no confirmation or hint that they are listening or even acknowledging the requests of their customers. I do not speak about fulfilling the requests, but at least acknowledging them.
They market the product and that is it and it is unfortunate but I doubt it would even work to get fresh players because one look at the customer replies is enough to show that if they do make the mistake of paying for the game, they will just find out that the community managers will just ignore the community.
They are doing just enough to keep their job to promote the game. Which, in this way, they are failing anyway since the players answer back with the truth in their comments.
I say this not merely just to speak negatively about the community managers' way of handling things but instead said in the hope that by speaking out my opinions, someone higher than them might take notice and possibly tell them to shape up.







