The quiz itself is pretty old. But the fact that it enters you for a chance at beta testing is new. Previously, taking the quiz only allowed you to choose a society and gave you a pretty lame media kit.

Actually, the fact that I had taken the quiz when Massively first announced it and then got an email from Funcom last week inviting me to take the quiz to register for beta has left me wondering if I don't have to take the quiz again in order to be registered for beta. Probably not, but they were unclear on that count.