The Dragonica Online team clearly had a great time planning the grand opening, and their sense of fun is communicated throughout the game. The open market has temporarily become the Dragonica Online Black Market, offering up extra special items for a limited time. Logging in daily gets you a chance at a Dragonica Online game card, and they are getting their forums in on the act, opening a contest that requires posting screenshots. Throughout the fun are hints of an upcoming Halloween event as well. Best of all, Dragonica Online promises no character resets, so those of you who have already checked it out can head straight for the new level 50+ content.
If you haven't checked it out, it looks like THQ*ICE has put in more than enough time and effort on this to make it worth a look.