If it works for the PvP folks, and people like it - that's great! It does seem kind of complicated for a group of loosely associated players, rather than a fully formed team - but if you GW PvPers think it will work -good.

I don't PvP in the current Guild Wars, but I'm a big, huge fan of it. Arenanet makes money because people like to PvP and that means I can do the PvE part without a subscription fee. So, anything in GW2 that gets more people to play GW2 - fine with me!