It's called GREED. One of the world's biggest issues when it comes to "art" or "fun". Look at all the junk games, movies, and books that could be better if they weren't just trying to make a buck. But the overwhelming number of bad titles in all these mediums shows that MONEY is the driving force behind most decisions and only every now and then do you get a true gem that goes beyond the money aspect.

Anyway, about this issue with LoN and SOE. I personally hate the card game. It's confusing, annoying, and giving extra benefits like this are completely unfair to the paying playerbase. If the game was FTP with microtransactions, I could see this MAYBE being ok, but it's not and it isn't OK.