A fascinating read.

But...

"I've heard 'massively single-player' batted around by various people, and I think that's close. Or maybe 'Massively Multiplayer Online Disney Land' – safe, clean, simple and predictable with lots of polished, shiny goodies that never, ever change. Ya know, assuming Disney Corp. doesn't mind the trademark dillusion."

/cringe
Oh, my dear Warhammer; you never stood a chance - it's like a forum troll just wandered into the conversation. : (