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Posted: Aug 25th 2009 8:27AM (Unverified) said

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I think there's a 2 fold mentality to Betas, you have the people who want to be part of the development see the potential and get in on the ground floor because they have a passion for what they do, and like giving back to the people that make the games, and there's plenty of these people that work hard at beta testing.

There are other people who like to beta towards the end of the development cycle, either based on the game crossing their radar and wanting to check it out in lieu of possible purchase, or just to get a feel and see what some of the hype of the game is. They are more about playing and getting a feel to see if its something they will be in for before they spend the bucks.

Im personally not a fan of beta's that get tacked in with a pre-order, but in a constantly changing environment its a good strategy, it does generate additional capital which can help push the game out for release and it does help with stress testing. The hard thing is convincing people why they should pre-order the game for the beta, and that's really the tricky middle ground, but a good combination of pre-order access with perks and throwing out free keys for open beta seems to be the common trend.

The way the market is now, i don't think any serious contender in the mmo genre will ever not offer a beta for the interested fans, They have become a good selling point. Beta's and Hype go hand in hand, and at the end of the day its up to the consumer and their choice which will ultimately decide the fate of the game at launch.

Posted: Aug 25th 2009 11:53AM (Unverified) said

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I was a part of the Champions Online open beta, which I got access to due to pre-ordering the game. I have to admit I had very high hopes for the game but unfortunately it let me down. After experiencing the disappointing beta I decided to cancel my preorder. I wasn't prepared to spend £25 in these times on a game that failed to impress.

I guess I saw the beta as equivalent to a demo of a regular game. I gave it the best possible chance, ignoring comments i'd read by other people and going in which a clear mind.
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Posted: Aug 25th 2009 8:28AM (Unverified) said

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I wouldn't especially not buy a game because I couldn't get into open beta but it certainly helps. Perhaps more important is the mindset you enter the beta with?

An open beta certainly gives a prospective buyer a good look at the game before getting the credit card out; however it is also still a testing ground and many last minute fixes are implemented during this period.

This tends to cause a great deal of confusion among players who are only using the beta as a preview to decide whether to buy the game or not; balance changes, xp changes and minor bugs are blown out of proportion as players get hit with them daily after patches and cries of doom abound on the forums.

A certain superhero MMO being released next week is suffering this exact problem on its boards just now, when in actual fact the game is pretty well polished for release.

Posted: Aug 25th 2009 8:30AM TexRob said

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That is basically my attitude these days. They are releasing so many MMOs, and so many of those are halfway ready for release. It's like in the console world where they don't send out review copies of a game before it's release, because they know their game sucks.

Aion in particular scares me, I'm afraid it's going to be a lot like EQ (which is good in some ways, bad in the fact that I don't want to lose my wife). I have said I'm not going to play it, but if there was an open BETA, I'd probably check it out to confirm or deny my suspicions.

Posted: Aug 25th 2009 8:32AM Renko said

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Too many MMOs have disappointed in the past to give any new ones the benefit of the doubt anymore.

Posted: Aug 25th 2009 8:36AM Aleforge said

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Completely agree, I will not drop my hard earned money on any MMO without getting to try it out first. Be it a beta or a free trial period!

Posted: Aug 25th 2009 8:42AM (Unverified) said

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I've adopted this trend myself. As was stated above, there are so many MMO's coming out that are sub par that I feel the need to be able to try an "open" beta or trial before I'll buy it. Especially in these times. Dishing out $50 for something you'll never play again really sucks.

Posted: Aug 25th 2009 8:52AM (Unverified) said

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Sadly, Aleforge's comments typify the attitude of most MMO gamers out there now. WoW's competitors have killed the subscription model by flooding the market with lower quality games that aim to do mostly the same types of things as WoW, but worse. For example, just about everybody I know who has ever played WoW will tell you they love addons -- yet WoW is the only MMO out there to feature an entire API devoted to app development. It's totally amazing to me that with WoW and the iPhone clearly demonstrating peoples' love for apps, other MMO developers continue to ignore them. Number one step to fixing the MMO industry will be to offer your game as free to play with premium content for subscribers at a lower cost than WoW. Premium content can include more dungeons, more items, etc... think FreeRealms. Number two step is to feature a scripting API using Lua -- the de facto standard for MMO interface development set by Blizzard. The final step is just making sure your game has incredible attention to detail. Developers need to wake up and think hard about what little things need to be improved, down to the absolute smallest things that are even the slightest bit irritating about playing the game, such as having to drag and drop items one at a time into a mail, and only being allowed to send one item per mail to another character (which I've seen in most other MMOs outside of WoW and it's severely annoying over a long period of time) .

Posted: Aug 25th 2009 9:15AM (Unverified) said

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No, Aleforge is absolutely right. Offering free samples is just good business. It's not a gamble, because you can't possibly lose. If your product is good, you're going to get the people who would buy it no matter what, but you're also going to lure people who are less inclined to part with their money. If your product sucks, though, it's most likely going to fail no matter what you do. That's true in every industry, not just gaming.

You yourself point out, in a roundabout way, that the real problem in the MMO industry isn't with the business models, it's with the products themselves. That's exactly why some of us won't even consider subscribing to a pay-to-play game that doesn't offer at least a free trial. Blizzard didn't come to dominate the MMO market by practicing the dark arts or hiring the mob to rub out competing developers. They did it by being better than everyone else. I'm by no means a believer in the power of the free market to solve all of humanity's problems, but when it comes to basic determinations about product quality in a single-subject marketplace, you can't really argue with results.
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Posted: Aug 25th 2009 11:19AM Celestian said

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Actually Warhammer has addons as well. Same LUA language as WoW.

I do with more games would use it but I'm pretty sure addons aren't what killed/saved Warhammer.
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Posted: Aug 27th 2009 1:14AM (Unverified) said

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I don't know which games you mean about the mail thing but I'd like to point out that for at least a year now in WoW there's the functionality to send more then one item to other players through the mail.

Just sounds lazy when people say, "I wish I could pick up more then one item to put in the mail," when all it takes is right clicking on your items with your mail frame open (at least in WoW), its simply easier then dragging and dropping. If you can simply right click X amount of items there's a problem.

As for other companies subscription models, you don't seem to know much about how competition works. These companies are scrapping for our dollars the best they can in a world dominated by WoW. Lifetime subscriptions, cheaper fee's, free trials and any thing in between are mostly the only thing people see before they really decide to try a game. Money, in most cases, dictates all when it comes to user base, these companies know that, and so do we. We don't jump head first into buying any thing without researching the hell out of it or trying it out first, or both! If you don't then your either rich or nuts. We should be so lucky that these companies let us do that for however long they give us. If they make a crap game at least they're giving us a way to find that out for ourselves, if they fail after that is none of our business.

And seriously one persons taste will be different from another, those people will buy while others wont, its how consumerism works.. Take a FPS RPG from around 2000ish called Neocron. I bought it and played it with a friend for a little while based on his recommendation that he loved it, we had similar tastes so i thought I'd like to too. Well turns out that I couldn't enjoy it with how much of a bug-fest the game was and one day when my faction changed for completely no reason to an enemy one when I was standing in, at the time before the change, a friendly place I decided to call it quits completely.. Yeah I lost about $50 or more, and it sucks to think I did, but if the business models then were how they are now I would have just taken a free trial, seen it was crap and told my friend I'd see him somewhere else.

Also, as a sidenote to some other comments I'm seeing, people need to realize that sometimes the companies themselves aren't creating the hype people see. They'll send screen shots, or send a link to their games site to places like Massively, or others, and they'll write what they think of it. That creates hype. Writers getting to play a game hands on and writing about it causes hype. Other players word of mouth causes hype. Sometimes, like the current case it seems with Champions, developers are completely unaware of how well received their games will be. If people will just read comments made by developers like "We didn't realize the community would respond so well.." you'd see it, it's all right there in front of our eyes.
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Posted: Aug 25th 2009 8:56AM (Unverified) said

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I am sick and tired of these companies promising to delivery the moon and then make a huge epic fail. They shouldn't make so many promises of all the features that will be in the game. Also, I hate that fact that games are released as a final product but still very much a beta. I understand that not all the bugs can be worked out but the game engine should be. Also, they should stand behind their game and offer a 7 day trial. I mean why are these companies investing all this money and then take a huge chance by rushing it into production?

Posted: Aug 25th 2009 8:58AM AllenJB said

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It doesn't help that many MMOs don't actually offer a free trial these days. A simple solution to this issue might be to actually offer a 15 to 30 day free trial.

As others have pointed out, dishing up the same price (or more, in these days of Steam offers and such) for a retail game (a large percentage of which DO offer free trials) for a product you find you don't actually enjoy is annoying.

Personally I think MMOs shouldn't require any initial form of payment at all. I don't see why they need to - if I enjoy the game I'll be subscribing for months. Why do they need to shaft me for an extra month (or there abouts) worth for the initial purchase?

Posted: Aug 25th 2009 9:01AM Pingles said

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If an MMO is interesting enough and there's enough good feedback online about it I'd give it a shot without a Beta or Free Trial.

But it would take several reviews form sites I trusted before I took the plunge.

Posted: Aug 25th 2009 9:03AM Arkanaloth said

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Betas are for testing.. I don't feel that an MMO should always have an open beta period (but for server stress tests they would do well to have them). *However*, considering that they are asking us to pay *monthly* for what they hope to be a very very long time, any company that launches an MMO without a *SIGNIFICANTLY* beefy trial is clearly out of their minds.

no 10 day trials.. no, it should be at least a 15 day trial, minimum. OR a level cap limited trial where it has to kill period but one can only get to level 15 or 20 (well clearly that won't work for GuildWars but you get my meaning). People should be given time to discover why an MMO is worth 15$ a month for years to come, 10 days is hardly the tip of the glacial flow while mere screenshots and videos barely register a moments thought.

Posted: Aug 25th 2009 9:16AM TheJackman said

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They need quit there Beta junk and really get some in house testers! Like most people see them like trials.....

1. Anyway I never will buy any MMO that does not have way to download the client for free (unlike the rip off that Funcom pulled)
2. A real trial! (final build)
3. Need have full support for UI addons!

There is only one true MMO out there now that got it all, and soon with Battle.net all over it it will kill the low quality and low content games!

Posted: Aug 25th 2009 9:28AM Wisdomandlore said

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The only MMO's would buy without trying first would be a new Blizzard MMO, SW:TOR, and maybe FFXIV. Basically games from companies with excellent track records. The reality is that beta'ing games has saved me from purchasing many titles (WAR, Fallen Earth, CO, DDO). The hype machine for these game is so strong, and reviews understandably lag behind or can't encompass the full scope of the game.

Posted: Aug 25th 2009 9:28AM arnavdesai said

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The problem though becomes with the term 'beta'. Its very clear that today's MMO subscriber/customer expects the 'beta' to be the game. However, developers are becoming more & more aware that customers expect the 'beta' to be the final game. In fact, it was one of the reasons given by the GW2 team on why they will do a beta only very close to release. I dont really know if this is fair to the publishers. As the author of the article points out MMOs are huge games & by their nature are extremely hard to do QA on. I wonder what factors go into a developers decision on when his game is ready for a beta which generally means intense scrutiny by the public which in theory is not even ready for them.

Posted: Aug 25th 2009 9:41AM (Unverified) said

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Options.

The problem for MMOs is that there are just too many other options.

Eve. Lotro. Warhammer. FFXI. Guild Wars. EQ. EQ 2. Oh, and that quaint little WoW game out there with it's niche appeal ;) .

Not only does a new game have to find new customers, but in order to reach any kind of real plateau of success it has to pull a decent number of subscribers from already existing games, which given the amount of time people can spend developing their MMO careers can be a daunting task. People who are already involved and fairly content in a game are going to be inherently disnclined to drop 50 bucks to try something new without inducement.

That is where the Beta comes in. Getting a significant glance at a new title for no or very little (pre-order) investment is a big aid to boosting possible interest in a new title. Yes, 'Beta' implies some degree of testing, sure... but with the advent of the division of the Beta process into 'Closed Beta', 'Open Beta', and the 'Partially Open where if you pre-ordered you can play Beta' I think the notion of 'Betas are just for testing' can be put quitely to bed now.

I tend to think companies know that they are going to generate the most immediate interest in their new launch from the population of people who engage in their Beta 'testing' process, as well as the word of mouth from those testers. By the time a game gets to one of the types of 'Open Beta', the vast majority of the game should be in place. If that product doesn't generate a majority of positive interest (think 'Champions Online'), then that's a fairly immediate red flag to the developer that thinks need to get ramped up pretty quickly to drive that interest in a more positive direction.

Posted: Aug 25th 2009 9:44AM (Unverified) said

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The reason why most MMO studios rush to release an unfinished product is a little term I've coined in honor of EA called "Slash and Burn Gameonomics". Parent companies and investors feel the need to turn a profit fast, and unable to wait for a finished product, apply pressure to release as soon as the product is deemed "feature complete" (minimum functionality requirements are met). If the game succeeds or fails in the long term, it does not matter because people have already largely invested in the initial boxed product and perhaps a month or two of extra subscription time at least. Investors and parent companies then cut down the game and burn it (allow it to slowly decline, or like Tabula Rasa just kill it entirely) move on to the next game to sow the seeds for another fertile harvest (launch, boxed copies bought, etc...).

Consumers are still falling for this with shiny titles like Aion as great evidence, so it will continue until a near-total boycott of the industry is established -- which I predict will happen similarly to the great Atari era game crash.(http://en.wikipedia.org/wiki/North_American_video_game_crash_of_1983).

Speaking of Aion, it will be fun to see what happens to NCSoft if Richard Garriott wins his lawsuit against them. Garriott is seeking over 27 million dollars in damages against NC (http://www.gamepolitics.com/2009/05/06/richard-garriott-sues-nc-soft-over-millions-stock-options). If he wins this amount, it would have a devastating financial effect on NC They would basically have to turn over most if not all of the profit they make on Aion during the launch.

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