So with release imminent this is where start to get non-stop hype articles from the gaming press proclaiming the game "The greatest achievement in MMO's yet!" and we'll see the phrase "WOW killer!" used with obnoxious frequency for the next three months.

And then when the actual subscription numbers come in we'll hear the exact same "journalist" give us in depth articles explaining why the game was doomed from the start and never had a chance. After Conan, Lotro, Tabula Rasa, etc. I've learned everything about a game in the first three months after release is utter BS.