That date is what most people are forecasting. Q3 2010. Q4 would work too.

Seems realisitc to me. They've been working on it for what? 3 years now? When was it first reported that LA and Bioware were teaming up for another "joint venture". Like, late 2007, I think? And I'm sure Bioware had to come to them w/ a pretty fleshed out idea for LA to even consider making another SW game that'd compete w/ the one they already have. Plus, there had to be legal ties to SOE that had to be ground out first before LA could "offiicially" entertain Bioware's idea. I bet they were working on it prior to that. Coupled w/ the Hero engine which is supposed to streamline the creation process.

Then EA jumps into the fold, and pours resources at it.

We've already seen a lot of ingame footage, and they stated that the game is playable in-house. Another year (-/+ a few months) seems really reasonable considering.