has announced that SOE
president John Smedley
will be providing the keynote for the event, which takes place next month. Entitled: "From Daggers and Dragons to Kart Racing, Cooking and Concerts ... It's a Whole New World", the keynote -- which takes place on Wednesday 16 September -- is an obvious allusion to SOE's very own Free Realms
, which has been one of the most hyped freemium PC MMOs of the year and will eventually see a PS3 release.
The keynote page goes a little more in-depth, informing attendees that they "will learn about the challenges and lessons learned when creating a full-blown MMO for kids together with a ground-breaking new business model; and how developers can re-educate their teams to move from stagnant and dated MMO design toward mass market success."
, which is taking place between 15th and 18th September in Austin, Texas, will also see a keynote, taking place the following day from Blizzard
devs Frank Pearce and J. Allen Brack entitled "The Universe of the World of Warcraft