Why do publishers import so many older MMOs?

Richard Aihoshi posed this question over at MMORPG.com in his most-recent article entitled "Richard Aihoshi's Free Zone: Why Publishers Import Older MMOs". The curiosity stems from the fact that we're beginning to see many more MMOs that are simply imported and localized for a western audience, rather than publishers taking that risk to create an entirely new IP. Of course there are exceptions, but for the most part, we can't help but wonder if it is in fact easier, and if easier is better.

In Richard's article, he interviews Gamepot's Thomas Lee about their recent launch of the western version of The Legend of Mir 2. Thomas has some interesting insight into the typical business model of these imports that caught our attention, "I don't think people will play something just because it's free. It has to be fun; otherwise it's eventually going to fall on its face." Thomas goes on to discuss that common point that clearly defines the MMO mania happening with eastern MMOs and how they're perceived in the western world, "Sure, four million registered players would be nice. However, I'll take a few hundred thousand loyal, happy players any day."

Check out the complete article for more from Thomas Lee and Richard Aihoshi on the wave of older eastern imports to hit western shores.