It's almost like the marketing team wasn't aware of the videos and information released to this point, which showed a slower, more laid back MMO. Sure, you shoot things and there's lots of mature, post-apocalyptic content, but it seems like this trailer is aimed at creating a false assumption with players wanting a fast, twitchy run-and-gun, simple MMO that Fallen Earth just isn't.
We think the game could definitely find its audience, which is why this trailer seems incredibly counter-productive. Being genuine is supremely important. Players who figure out you aren't will resent it, and those who don't will become embittered after purchasing something with false expectations. Catch the full -- yet short -- video after the break.