Mythic wages WAR in the East

While NCsoft prepares to invade the West with Aion this September, Mythic has their own preemptive RvR strike planned for the East. Both Mythic and Gigamedia are bringing Warhammer Online to Taiwan, Hong Kong, and Macau on June 25th. This means people can now play WAR in North America, Europe, Oceania, and Asia. That's quite a global presence.

It will be interesting to see what impact this has on WAR's subscriber count in the next quarter. When WAR originally launched in September 2008, they sold over 750,000 copies. That number dropped to 300,000 by December 2008. After a couple big marketing campaigns (recruit a friend and re-enlistment) and a launch in Russia, WAR's numbers held steady at 300,000 in March 2009.

Could this Eastern launch propel them beyond the 300,000 mark again? Based on all the Land of the Dead coverage and impressions we've seen, the new live expansion should have some sort of positive effect on the game as well. I guess we'll have to wait until the next EA earnings call to find out, which should take place in August.

Tags: ea, gigamedia, hong kong, HongKong, land-of-the-dead, macau, mythic-entertainment, subscription-numbers, taiwan, waaagh, war, warhammer-online