While I love WAR-- That's some stupidity, right there. Didn't they already try that with WotLK? You don't launch just before something bigger than you; you launch some months after. Gamehoppers are likely to stay with your game longer and normal people are less likely to view your game through the hype lens of the bigger game.

To the above poster: have you never seen a Japanese or Asian game or media? Many, story light, Japanese games can be played perfectly well while knowing only English because they often put the menus and technical terms in English.