Console gaming is too expensive. Games for consoles cost way too much and often provide far too little gaming time for that cost. At $60 to $70 a pop, console games are just outrageously expensive.

PC games on the other hand, are a more reasonable $40 to $50, but that too is still a bit high. When you consider that when Valve drops prices on Steam you see a HUGE spike in game sales, a 3,000% spike, that shows that a lot of people agree that games are too expensive.

Look at sales of downloadable content games, PopCap games, iPhone games, and you can see there is a huge market for lower priced games. It's up to game developers to realize that the market can only handle a small number of high priced games, and most games aren't worth their cost, thus the thriving rental and resell market for games.

Simply put, time to look for new business models. Don't be like the music industry and try to cling onto old business models that are dying. Be creative, be proactive, and change with the times.