| Mail |
You might also like: WoW Insider, Joystiq, and more

Reader Comments (2)

Posted: Jun 9th 2009 6:18PM Graill440 said

  • 2 hearts
  • Report
As long as the PR types get paid, MMO's will always have the poor sap that believes the hype and drops money on shit game examples. PR people are no better than lawyers or congressmen when it comes to spinning everything, again, as long as they get paid for it, they could care less if the game is buggy or unfinished.

I imagine PR folks even make the devs smile and blush with the devs saying outloud.. "wow, we made that game?!" when in reality its carpe crapem. The only bubbles that get burst on a regular basis is the consumer that feed on hype while idiot devs run around with bling bought with your bubble cash.

Posted: Jun 9th 2009 7:47PM (Unverified) said

  • 2 hearts
  • Report
It is curious that triple A MMO's have massive ad campaigns to rev players up for release. Every game releases in a buggy and unpolished state for one reason or another. The really smart idea would be to have a massive ad campaign 3 months after release when the first major patch has rolled through and the game is smoother and more polished. The strategy of big ad campaigns for a release which is never perfect is actually detrimental in the long term because the hype can never be met and players are ultimately disappointed (the percentage of the total player population varies by game).

And from there the REAL marketing campaign kicks in: word of mouth. That is the free advertising that will make or break a game over the long term and it is squandered when hype isn't met and a bunch of players get disappointed and the game gets a bad rep that is nearly impossible to reverse once it's established. I think EVE online is an excellent example of a game that used word of mouth to build a solid player base.

Featured Stories

MMO Week in Review: QueueAge

Posted on Sep 21st 2014 8:00PM

StarCraft II: An MMO player's perspective

Posted on Sep 21st 2014 4:00PM

One Shots: The sacred bosom dance

Posted on Sep 21st 2014 10:00AM

Engadget

Engadget

Joystiq

Joystiq

WoW Insider

WoW

TUAW

TUAW