With E3 2009 officially underway, it's a great time for devs and CEOs to chat about their games and Blizzard's very own Mike Morhaime has been talking
about the company's position in the MMO market with Develop
. He believes that Blizzard
is uniquely positioned within the industry and that it's all about the players:
"The story behind us is the passionate community that has grown up around our games," he explains during the interview. "Our commitment to quality has helped us grow a global audience that has grown with every release. While our competitors will be trying to overcome these challenges to grow their brands, we're already a major player there. None have achieved the same level of online growth as World of Warcraft
. We're able to leverage huge investments in new content across the world's largest MMO subscriber base."