As a testament to the power of fun, in less than two weeks, SOE has managed to add another million accounts to the already extant one million Free Realms accounts. With the recent blitz in advertising, including two television spots, Free Realms has managed to heavily gather the targeted tween market they were after. According to their information, 75% of the registrations are users under age 17, and 46% under 13, they're definitely making great strides into making SOE a superstar name in the youth gaming market.
As part of the celebration to mark the 2 million accounts line, SOE notes that all current players will receive a "party pack" bundle of in-game items to help celebrate. John Smedley, President of Sony Online Entertainment further remarks on the explosive growth of Free Realms: "In less than a month, Free Realms has captivated a core player base of tween and teen gamers, while also strongly resonating with MMO gamers. We wanted to create a game to play with our families and are excited to have hit the mark with our intended audience." At the rate this is growing, we suspect they'll be marking many more millions in the months to come. We're also curious to see what the success of Free Realms will mean for the development of future SOE MMOs.
As part of the celebration to mark the 2 million accounts line, SOE notes that all current players will receive a "party pack" bundle of in-game items to help celebrate. John Smedley, President of Sony Online Entertainment further remarks on the explosive growth of Free Realms: "In less than a month, Free Realms has captivated a core player base of tween and teen gamers, while also strongly resonating with MMO gamers. We wanted to create a game to play with our families and are excited to have hit the mark with our intended audience." At the rate this is growing, we suspect they'll be marking many more millions in the months to come. We're also curious to see what the success of Free Realms will mean for the development of future SOE MMOs.
