In-game ad spending to reach over $1 billion by 2014

by Kyle Horner on May 26th 2009 4:00PM

In a future where unfathomably large sums of money are spent trying to get you to buy things, only one man can make a difference. We haven't found that man, so until he shows up we're going to buy a new Dell and maybe some Pepsi. We don't know why this urge has struck us -- maybe it has something to do with all those ads we just saw in [INSERT LATEST ACTIVISIONBLIZZARD TITLE HERE].

We know not what fate awaits us in this future, but since everyone will be too busy buying stuff it probably doesn't matter. It's not like the machines will rise up or anything, right?

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Tags: activision-blizzard, advertising, billion, dell, in-game-advertising, pepsi, screen-digest, terminator

Reader Comments (4)

the only reason i can see as justification for ads in games, is if the games are distributed free. ET:QW really pissed me off with the in-game ads, because you had already paid money for the game AND the servers were being hosted by third parties. It was a blatant greed move. I stopped playing ET:QW because of it, and I will be very reluctant to buy Activision games in the future.