Agreed. It seems to be a perfect iteration of the "casual MMO" concept, and the more the jaded "psssht ... whatever" gamers bitch about it, they closer I get pushed toward giving Free Realms a try. At the very least, you see, these tiresome types won't be playing it.

My only problem with the ad (given that it was never intended to target my demographic) is the announcer's voice. He sounds like the lead character from "Johnny Test" (a cartoon I love, even as an "old geeze") sucking on helium, and high on speed. Annoying.

What the "hipper-than-thou" crowd consistently forget is that this game is not primarily intended for them, and never was. As you say, Scopique, it's something for young kids and the "Bejweled" and "Wii Sports" crowds to cut their teeth on, before they're ready for real MMORPG games.