Seems after so many months they're finally realizing that if it's RvR game you should make content for that. The mother of all pvp goals is claiming things for oneself, and trying to defend it and control it, possibly managing passive defenses. If they do that right I might even consider returning.

But they gotta add more customization of the conquered territory and expand it everywhere and not just for the keeps.

First of all People would enjoy having a closer and more strategic control over the gates and turrets and guards, but they would also like to have more private stuff like a personal room they can furnish... fighting for that is the best cause in an online game.

Second and last point is that if war is everywhere then i'd expect to be able to fight for the control of any factory, a mill, a castle, a farm, an observatory, a mine etc., hold it with my guild, control the production of it, the related commerce, everything.

Work to make this "simple" feature and Warhammer online will be remember for the eons to come, no doubt. Please Mythic folks, seriously, do it. Contact me I'll help you for free.