Take your own advice. WAR is far from a broken down car. Plus it very foolish to assume that 100% of the companies efforts go into marketing rewards. They have teams that work on different content. Mythic's core developer base work on allot of the bugs. These marketing rewards are a handful of guys who have very little to do with bug fixing or major game improvements taking content that was in the game since beta and stamping a fresh label on it. Those mounts existed in beta. Most of the marketing rewards at this point seems to be stuff that was around in the early days that is just reworked to give some glam to players who are loyal to the game. Also its not really an act of desperation as it simply is a continuation of the cross brand promotions such as the Kossar's Helm with RA3.