...because it's not at all intimidating for girls to try to get into a predominantly male-run industry. I see the encouragement is a positive thing. It goes to show girls that they can pursue a career in game development and that there *are* people out there that will support them in doing so. Gaming has been a mens club of sorts. Hell, back in the day while I was playing Tribes 2 I learned very quickly that while voice chat was a convenient strategy tool, it meant I became the primary target of a handful of players on any particular server. Guys would literally switch teams to kill me. Others would just chide me, curse at me, tell me to go play with makeup, get off their server, etc. This trend has continued even up to my current MMOs. Discrimination? Might want to look someplace else to point the finger. I personally can't blame S.O.E for wanting to breach a demographic that has previously been largely out of their grasp.