, the developer of EVE Online
, has announced that they'll have a presence at the Game Developers Conference
(GDC) next month. The company's CMO, Ryan Scott Dancey (aka CCP RyanD), is slated to speak about how CCP
uses social network engineering to reach out to more subscribers. Specifically, he'll describe how the company puts Tipping Point theory
(about how information spreads) into action. That session is titled: "Network Marketing: Leveraging Social Networks to Grow an MMO
On the technology front, CCP's CTO Halldor Fannar
will speak at GDC 2009 in a session geared more towards programmers and technical artists, "From Evolution to Revolution: Upgrading the Graphics Engine of EVE Online
". Fannar will lay out the issues CCP has faced with upgrading EVE
's graphics engine, and explain how their ideas went from being on paper to a shipping game. His presentation will show the tools in action that allowed them to "take the required generational leap in art production."
Game Developers Conference
2009 runs from March 23-27 at the Moscone Center, San Francisco, and as we've mentioned previously, will have a lot to offer MMO fans
of all genres.