We do pay careful attention to what people actually read. Voting with the eyeballs and all that. Strange as it might seem, we get much better response to release-candidates and obscure Linden Lab hirings and activities than we do to amazingly cool people doing amazingly awesome things.

Why? I've no idea, but those are the things that the SL readers *really* pay attention to, whereas pieces about nifty sites in SL or cool activities garner considerably less interest. Go figure.