Having a position at Massively doesn't mean you are the last word in commenting on pop-culture.

For starters, let's get the empty comments on WoW China out of the way. As the link below will reveal, The9 has or has had a marketting agreement with Coke for WoW in China. The commercial was not at all saying one was better than the other. It was saying both were great.
http://www.gamingsteve.com/archives/2005/11/with_all_the_ta.php

So I am sure Coke is very aware of people into online games.

Secondly, I am not Chinese, and this blog doesn't spend nearly enough time covering the multi-million user MMORPG world over there, so we are probably both not qualified to comment on that commercial.

Lastly, what's your thesis? That MMO pop-culture is better than junk food pop culture? Have you seen what teenagers playing the game like to pick up at the store on the way home? Probably less likely that MMOs and hard core exercise go together.

Regardless, take the commercial for what it is. MMOs are now so popular that they are worth of mention in a very popular drink's add. There wasn't any suggestion that the girl was not worth of being flirted with, even through she was an orc, so I don't think this ad critical at all.

Do a little research, and do a little thinking before sharing these interesting pieces of pop culture with us, please. It is still the best blog on the internet for overall MMO coverage, IMO, but it can avoid being a bit lax at times.