Rising subscription numbers? Cite your sources.

I think you'll find quite the opposite.

There is NOTHING engaging about the WAR pvp experience that isn't already done in other games better...

You cannot deny they have been doing nothing but reactionary changes to the game to try and bolster the population... scenarios... open rvr... etc. They know they have a fundamentally flawed game and are doing what they can to keep a constant churn to at least replace the people that are leaving every day. They have to stay in the news to do that.