Rivers Run Red announced a new extension for their Immersive Workspaces enterprise-class virtual environment collaboration solution. Immersive Planograms is a 2D/3D planning solution giving brands the ability to plan and design effective product displays and store layouts using virtual world technology. With Immersive Planograms, Rivers Run Red presents brands and retailers with a persistent 3D environment they can easily design and manage through a web control system.
Corporate blurb aside, Immersive Planograms is actually a very cool concept that is implemented in a very clever way. Essentially a Web-based schematic can be manipulated to reflect a store layout or a warehouse floor-plan or a variety of other designs, and the manipulations of the 2D schematic are reflected in the virtual environment.
Knowing the Second Life environment as well as we do, we were actually pretty impressed with the simplicity and sheer ease of integration between the Web-control and the virtual environment.
"Data visualization is one of the biggest benefits of virtual worlds and organizations are increasingly turning to this medium to increase product and business process efficiencies," said Justin Bovington, CEO of Rivers Run Red. "Immersive Planograms is just one instance of how we aim to democratize 3D data visualization."
All in all, Immersive Planograms seems to be a heck of a value-add to Immersive Workspaces, and it is both cool and cleverly done. We were, admittedly, just a little bit cool (that's one of the other kinds of cool) on the initial introduction of Immersive Workspaces, but given the quality of this add-on, we're rather looking forward to what Bovington's Rivers Run Red have up their sleeve next.
Maybe it's just the tighter focus for their product, but we'd love to see this sort of polish coming out of Linden Lab.
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