Well if you ask me there is such a thing as bad publicity as by filing this suit they are risking alienating their entire customer base. Any body that loves NCSoft games + any of the other large MMO company's that Worlds.com have hinted they are going after next. Will probably end up boycotting any worlds.com product they release not to mention the possible attacks from script kiddies and maybe even real hackers or hacker groups who don't like this kind of thing.

If you ask me this was a very stupid ploy even if it was for advertising. I Personally love Guild Wars and as a point will now never play a Worlds.com game or use a worlds.com product ever on principle. Where as before i would have tried their software if it looked good. The only reason i can think that they would WANT to do this is if they thought they could actually get some settlement money and then shut down the company so that the execs can retire on a big wad of cash that they (in my opinion) are attempting to STEAL from NCSoft. If this goes through the way that worlds.com wants i am instantly filling a patent that states a car is something that has doors, and engine wheels and can move people from point a to point b. And then Sueing that ass of Toyota, Ford, GM etc because as far as i can tell thats basically what has happened in this situation.