'We' refers to the staff here at Massively. We frequently discuss all sorts of things around the office, and when 'we' have an aggregate opinion, 'we' mention it :) Not all the opinions and views are necessarily those of the individual writer.

You'll notice that there's a distinction above between we and me (fifth paragraph) - that's where I'm speaking for myself, rather than for us as a group.

Not every one of us participates in every discussion - we'd hardly have time to do anything else if that were so - but generally opinions aggregate between about three and about a dozen of us.