Well Ingrod, I suppose I should have been more clear in my article but what I meant by goals was more along the line of personal goals. I like to "work" to achieve things in MMORPGs; things such as a nice armor upgrade or a new and special mount, things like that. Goals such as that make me feel as I have personally accomplished something.
Taking a capitol city in WAR is certainly a goal worth striving for but it is not a goal that would have much appeal to me if it means running scenarios over and over to get to 40 then joining a zergfest to achieve it. PotBS is much the same; it would be nice to finally have the biggest and best ship in the fleet but that particular reward hardly seemed worth the endless cycle of repetitive combat in the same environment over and over.
I much prefer a rich and varied environment where I have multiple choices each time I log in. In my opinion (moronic or not) WAR and PotBS did not offer that.