Seeing his examples I decided that the article autor is not a MMO hopper instead is a moron, if he cant see MMO goals other that buy a mount or reach the next level zone he have a very narrow vision of MMOs. We need more sandbox MMOs with diversified and clear goals, but say that the only WAR goal is buy a mount is pure blindness, conquer enemy capital is not a goal? Have the bests ships in PotBS is not a goal?

Personally hate the "leveling mentality" and MMO worlds build around level zones. Instead of play a rich world with many differents regions and inhabitants, we repeat the same actions zone after zone, the only difference from a level 1 map to a level 80 map is the mobs level, that is boring.