Good article. I think William hit this one spot on.

WoW takes all the blame here. They could just as much have pointed this towards media as a whole.

Just one problem, that would mean these media companies would have to hire people not knowing anything about media at all.

Its not brain surgery then that they are pointing towards another faction of the media industry. Namely the mmo-bransh. But this one goes just as easily the other way around too.

And come on guys with your navie thoughts here. ADDICTION? What is that? Sugar is addiction, coffe is addiction, tv is addiction, newspapers are addictive, wearing cloths are addictive, sleeping.....

Lets rather start calling them all habits shall we?
Otherwise this is nothing less than generalising gays, lesbians, mongoloids, french people or negros.

Such a crazy childish race we all are :(