Despite a recent multi-year partnership between Massive Inc and Activision/Blizzard, the in-game advertising firm will not be adding in-game advertising to our favorite games. "Massive understands and respects our stance against advertising that might detract from gameplay or offend our players," stated Blizzard COO Paul Sams.
As this story has circulated throughout the last two days, many players got worried that they would soon see Coke ads in Northrend or a Ford banner on Guitar Hero, but that's just not the case. Massive Inc's focus with Activision and Blizzard will mostly be web-based ads and the Battle.net service, as they team up with video game advertising representation company Intergi to manage these ads. So as the websites will get more annoying, our in-game space is safe... for now.
Reader Comments (8)
Posted: Dec 4th 2008 1:39PM LaughingTarget said
Why would they worry? It's not like WoW is littered with thousands of pop culture references.
Posted: Dec 4th 2008 1:48PM (Unverified) said
Stitches...now brought to you by the Coca-Cola corporation.
Posted: Dec 4th 2008 2:57PM Solidkjames said
I can see it now, undead can purchase Axe body spray. Tauren will wear Angus beef bracers. Humans will drive around in Toyota Trucks. It's already in the works lol.
Posted: Dec 4th 2008 3:26PM MrGutts said
Speed potions brought to you by Mountain Dew (PEPSICO)!
Posted: Dec 4th 2008 7:44PM Coldbrand said
Uh, you do see that sort of shit in Guitar Hero post-Activision, constantly.
Posted: Dec 5th 2008 12:16AM (Unverified) said
If Blizzard expects us to put up with advertising, then they should reduce or eliminate the monthly fees us subscriber's pay.
Posted: Dec 10th 2008 5:17PM (Unverified) said
I'd support in-game ads to some extent(like on loading screens) if the monthly fee was eliminated. But as long as i'm paying a monthly service fee, i shouldnt have to pay additional money by letting them advertise to me.
Posted: Dec 11th 2008 12:03PM (Unverified) said
Those Darkmoon Faire barkers are annoying already.
but I'd like to pay for them to come back again :D
but I'd like to pay for them to come back again :D







