Despite a recent multi-year partnership between Massive Inc and Activision/Blizzard, the in-game advertising firm will not be adding in-game advertising to our favorite games. "Massive understands and respects our stance against advertising that might detract from gameplay or offend our players," stated Blizzard COO Paul Sams.
As this story has circulated throughout the last two days, many players got worried that they would soon see Coke ads in Northrend or a Ford banner on Guitar Hero, but that's just not the case. Massive Inc's focus with Activision and Blizzard will mostly be web-based ads and the Battle.net service, as they team up with video game advertising representation company Intergi to manage these ads. So as the websites will get more annoying, our in-game space is safe... for now.
Reader Comments (8)
Posted: Dec 4th 2008 1:39PM LaughingTarget said
Why would they worry? It's not like WoW is littered with thousands of pop culture references.
Reply
Posted: Dec 4th 2008 1:48PM (Unverified) said
Stitches...now brought to you by the Coca-Cola corporation.
Reply
Posted: Dec 4th 2008 2:57PM Solidkjames said
I can see it now, undead can purchase Axe body spray. Tauren will wear Angus beef bracers. Humans will drive around in Toyota Trucks. It's already in the works lol.
Reply
Posted: Dec 5th 2008 12:16AM (Unverified) said
If Blizzard expects us to put up with advertising, then they should reduce or eliminate the monthly fees us subscriber's pay.
Reply
Posted: Dec 10th 2008 5:17PM (Unverified) said
I'd support in-game ads to some extent(like on loading screens) if the monthly fee was eliminated. But as long as i'm paying a monthly service fee, i shouldnt have to pay additional money by letting them advertise to me.
Reply
Posted: Dec 11th 2008 12:03PM (Unverified) said
Those Darkmoon Faire barkers are annoying already.
but I'd like to pay for them to come back again :D
Reply
but I'd like to pay for them to come back again :D
Sorry, you must be logged in to leave a comment.
Featured Stories
Some Assembly Required: Salem dev talks permadeath, griefing, and skill-based gameplay
Posted on Feb 10th 2012 9:00AM
The most popular posts
in the last 7 days
- WoW loses another 100,000 subscribers 127 comments
- The Daily Grind: What's the highest sub fee you'd pay? 85 comments
- The Daily Grind: Are you currently on hiatus from MMOs? 69 comments
- Earthrise shutting down today 67 comments
- Star Trek Online unpacks Cardassian mystery boxes 57 comments






