We weren't kidding when we said
Wrath of the Lich King would be
the biggest MMO expansion the industry has ever seen. This is reaffirmed in a recent article at
Ars Technica written by
Ben Kuchera, who writes,
"This isn't a game as much as it's a juggernaut of money-making power..." Kuchera sources info from Massively's sister site
WoW Insider, who got their hands on a leaked internal email from
EB Games detailing just how significant
Wrath has been, from a business standpoint at
GameStop. Kuchera breaks down a few of the highlights:
- The week of the game's launch was the biggest sales week of the year.
- It was also the biggest sales week ever, outside of the previous year's Christmas sales.
- The Wrath launch was the biggest launch in GameStop's history.
- Wrath of the Lich King set a new record for presales.
- Wrath day-one sales exceed that of any game they've ever sold.
See
Kuchera's piece over at ArsTechnica for more on the record-breaking
World of Warcraft expansion, and
Mike Schramm's article at WoW Insider about
Wrath of the Lich King's retail success.
