Lich King's launch, purely from a 'size of the graph bars' perspective, was an unmitigated success. As Sanya puts it, "what we're seeing is the triumph of advertising combined with critical mass. Lich King was promoted harder, louder, and in more places than the other two expansions." Which is not to say that TSO and MoM were failures. In fact, both expansions resulted in some serious bumps for both games. The graphs make it apparent that their success was somewhat mitigated by the almost-simultaneous launch of Lich King, with EQ2 feeling the burn more than LotRO. What will be fascinating to see is how this story pans out months from now, when dedicated players of these other two games have full-force returned after 'completing' the content from WoW's newest expansion. We'll keep you posted.
