Mythic's Mark Jacobs could learn a thing or two from Jefferey Steefel. Where Steefel doesn't care about WoW, it seems Jacobs is damn near obsessed with it and has become a mix of a public relations joke-nightmare. I much prefer the attitude of ignoring WoW as opposed to taking it head on.
and JP, while you would normally be correct, when expansions come out games do get new subscribers because the marketing for goes through the roof for a short period of time.